MACAM (Modern And Contemporary Art Museum), asked us to create the sound design for their Instagram reel: Powerful, clear, and make a statement representing womens involved in the art arab world.

Using our AKG 47 mic, we did foley of a typewriter, every time the photos changes, goes with a push of the carriage back in place. The sound goes right to left, just as if the viewer is the one who uses the machine. The photos change quite fast, so we wanted to create a "Feeling of rush" so we could be emphasising with a clear and powerful message, made with the bell, as a warning to decide what to do: either go to the next line if there’s not enough room for the next word, or hyphenating the word and then go to the next line. Ending with a strong spotlight sound and a push of the carriage back in place, meaning that there are many more women coming up, ready to keep making a strong statement in the Arab cultural world. Recommended to use with headphones